Loyalty Program Metrics Every Marketer Should Track
Future-Proofing Your Mobile Pocketbook Advertising MethodMobile Purse Marketing
Mobile pocketbooks, like Apple Budget and Google Purse, shop electronic versions of bank card, loyalty cards, occasion tickets, vouchers and more. They're an invaluable consumer engagement device for brands due to the fact that they're a long-term, easy-to-find, low-barrier way to link and convert.
Unlike e-mails or social media sites ads, mobile purse passes can be continuously upgraded with vibrant web content-- which customers want and mobile app monetization expect. For instance, a merchant can establish an automated project that sends daily offers to its mobile budget pass owners for a minimal amount of time.
This sort of targeted messaging programs you respect your most loyal customers while also driving more transaction frequency-- a powerful combination. It's a particularly effective technique for brands that wish to drive client commitment without having an application.